About me
Hi, I’m Denise

No theorist.
But a CMO with a drive to
deliver.

Marketing strategy, AI and leadership at CMO level.

International marketing and leadership experience meets AI know-how. I advise management and marketing teams as a sparring partner – and speak on international stages.

Denise Stadtegger laughing, sitting on a stool
Nominated for European CMO of the Year
Marketing strategist at CMO levelAI expert for companiesInternational speaker
Numbers, not buzzwords

What came out of it.

57 countries with marketing responsibility
€250m revenue and marketing responsibility
40,000 new memberships in 6 months
+120 % active rate through AI-powered customer journeys
+40 % customer lifetime value through personalised campaigns
30,000 listeners at international appearances
>50 % lower fixed marketing costs
40+ employees led worldwide
No coincidence.
Career milestones

Marketing leadership you don’t learn from books.

2026 – today
now!
CEO & Co-Founderagents4you FlexCo
agents4you.ai

Building and strategically developing agents4you. The goal: making digital employees understandable, safe and economically viable for SMEs – corporate, market and AI strategy from a single source.

  • Corporate strategy and overall operational responsibility
  • AI strategy and portfolio development
  • Translating technology into economic use cases for SMEs
  • Growth, market and go-to-market strategy
  • Positioning, brand and strategic marketing
  • Sales, customer acquisition and pilot customers
  • Partnerships and market opportunities
  • Scalable organisational structures
Discover agents4you
2023 – 2025
Chief Marketing OfficermyWorld International AG

Responsible for international marketing and revenue structures – growth, transformation and leadership on a global scale.

Marketing structures in 57 countriesapprox. €250m revenue and marketing responsibility40,000 new memberships in 6 monthsover 50 % lower fixed marketing costs+40 % customer lifetime value through always-on campaigns+120 % active rate through AI-powered customer journeysSpeaker for audiences of up to 30,000
2009 – 2022
Marketing and leadership rolesOTTO Austria / OTTO Austria Group

Responsible for brand, communication, growth and team leadership – from brand management and campaign management to e-commerce transformation.

  • Leading marketing and communications teams
  • Brand presence, customer communication and media
  • Transformation from catalogue to online business
  • Structure, focus and drive in dynamic retail
Denise Stadtegger in a stage conversationDenise Stadtegger on stage in a red blazerDenise Stadtegger on a panel on stage
Mic on, slides off

Speaker on international stages.

Keynotes, corporate talks and large events.

Veltins-Arenafor myWorld · 30,000 listeners
MVM Dome Budapestfor myWorld · 15,000 listeners
Salesforce Innovation Dayat Salesforce in Vienna · hundreds of listeners
Next stage: yours?
My stance

Why AI is no add-on for me.

What makes the difference is the combination of CMO experience and AI competence. To me, AI is not a toy for tool fans but a strategic lever for marketing, leadership and growth.

My aim: translating complexity into clear decisions. Because without AI competence, marketing won’t stay competitive in the long run.

Denise Stadtegger in her office with agents4you on the laptop
Education & training

A foundation of business, marketing and technology.

01 HTL Kaindorf IT business administration and organisation
02 BA Marketing & Sales Market, customers, sales and communication
03 MA International Marketing International brand management, strategy and growth
04 AI in Marketing · 2026 Executive upskilling: strategy, content, automation and AI-supported processes – incl. certified AI literacy under Art. 4 of the EU AI Act
Enough about me.

Now let’s talk about
your marketing.

When marketing needs direction again – grow strategically, cut complexity, get fit for the AI world.

Book an intro call